Characteristic of New Media

New media has become a tool acting as an extension of ourself allowing us to share and comment our opinions through its ever growing importance as an integral part of our world, breaking down past hierarchies of production control and selective interpretation, new media has established a means of interactivity and personalization through its digital characteristics.


New media allows for user engagement with the text. Interactivity is one of the main key features of new media ,Lister et al. (2003), where with old media people were passive consumers, new media enables individuals to actively intervene, adding in their own messages via comments and likes, which in tern becomes part of the text itself.

Screen Shot 2017-09-04 at 7.10.39 PM.png
Image 1 is a screenshot from Calvin and myself shared Facebook page showing the feedback we received from the video

Non-linearity and Hyper-textual Networks

New media interacts via a virtual network enabling users to make their own decision as to what they read or not,Lister et al. (2003),and thus they construct texts via the segments they navigate through. It is through Hypertext, links to new material, that enables pathways to information that allows individuals to determine what the chose to see or not. Such as the link provided below to the promotional video I made for my friend in radio broadcasting.


New media’s virtuality allows individuals to become immersed in a constructed environment, Lister et al. (2003).  As Paul (unknown) states this does not mean immateriality is fiction, it has effects as individuals subvert reality by creating a new one in which they operate. There is much controversy to this virtual reality, whether it has more pros and cons centered on the intended use of this identity. We can see this through Kalning (2009) quoting former dancer and musician, Nissa Ludwig, which developed a metabolic disorder that made it difficult to walk,

“I have the opportunity to be a human being and not be judged by what I look like.” 

this shows the benefits of virtual reality allowing for individuals to undertake tasks they cannot do in reality and eliminate discrimination.

Media Convergence

Media convergence occurs in new media as different mediums can be viewed on a single device, which changes its production, distribution and consumption. Flew (2017) states this through technological convergences which refers to the multiple technological devices and sites which enables individuals to see their messages, introducing cross-media content in which organization do not simply advertise their content on one platform, but several e.g. Facebook post and Podcast, for greater exposure.


A final characteristic is decentralization as a major component of new media, with its multiple platforms and greater accessibility there is no longer a single authoritative voice providing information, but rather thousands adding their own perceptions and opinions thus individuals are both consumers and producers of content.

New media has various characteristic which define its uses and levels of engagement which separates it from previous means of communication, with its more interconnected and hands on approach it enables individuals to exercise their freedom of speech and access to information transforming them into producer and consumer.


Flew, T. 2017. Media Convergence. Encyclopedia Britannica. [online] Available at: [Accessed 30 Aug, 2017].

Kalning, K. 2009. For disabled, video games can be a lifesaver. NBC News. [online] Available at: [Accessed 30 Aug. 2017].

Lister, M., Dovey, J., Giddings, S., Grant, I., Kelly, K. 2003. New Media: a critical
introduction. 2ed. Ambington: Routledge,pp 21-23.

Paul, C. Unknown. The Myth of Immateriality: Presenting & Preserving New Media. Intelligent Agent. [online] Available at: [Accessed 30 Aug. 2017].

Author: xjaypattersonx

BA Film student seeking to analyze and interpret the messages of imagery which the media displays.

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